When will Xbox charge $70 for games?

The great video game price debate is actively raging on social media. As an increasing number of publishers officially set the previous of $70 (USD) current-gen releases, players question whether or not these price augments are warranted. Industry giants like PlayStation, EA, 2K, Activision, and recently Ubisoft have seemingly transitioned to elevated pricing for their biggest upcoming titles. This influx of support from publishers suggests that $70 AAA video games will eventually become the norm. However, a few notable standouts have yet to take the escalated price plunge.

For now, Nintendo and Xbox are both clinging to previous generations’ $60 price point with their premiere first-party offerings. While Nintendo’s approach is understandable, considering the company hasn’t revealed upgraded console hardware, the near future for Xbox game pricing seems less guaranteed. As we trek into the bold industry unknowns, let’s discuss the various possibilities for Microsoft’s pricing strategies and when we might see Xbox start charging $70 for video games.

The current price climate

(Image credit: Electronic Arts)

Ahead of the launch of the Xbox Series X, Series S, and PS5, publishers began communicating their proposed pricing plans to players. Understandably, not everyone was thrilled about paying more to purchase video games. The long-running $60 (disc-based) price tag established early in the seventh generation of consoles with the Xbox 360 and PS3 was being challenged. Infamously, 2K took the brunt of the initial blowback after announcing that NBA2K21 would cost $70 on Xbox Series X|S and PlayStation 5.

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