EA CEO goes in on FIFA: ‘four letters on the front of the box’

Last year EA announced it would look to re-brand the long-running FIFA series. Reports at the time suggested FIFA wanted too much money, EA executives were increasingly aware that the game is bigger than the license, and the cherry on the cake came when EA trademarked ‘EA Sports FC’.

EA’s current licensing deal with FIFA means that we will see a FIFA 23 later this year, but beyond that? Things are looking very dicey, and a new report by VGC quotes CEO Andrew Wilson’s words from an internal meeting held in November last year—shortly after the news became public.

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